I love Marimekko. Well, at least the designs that are available at Crate & Barrel. The whimsical Finnish prints are a lot of fun, and now Target’s getting in on the action with a collection that launches next Sunday, April 17. Included are designs for women, girls, the home, and outdoors. Check out the lookbook here.
The clothes for women look difficult to pull off, but if you can, props to you! They kind of scare me, but then again, I’m not one for large-scale prints, especially when they’re a bit psychedelic. Here are my favorites (they’re also available in plus sizes!):
Women’s Top – Appelsiini Print – Blue, $19.99
Women’s Short – Appelsiini Print – Blue, $19.99
These two items paired together create a fabulous summer outfit, as seen in the campaign photographs, but they’d be equally great separately.
Women’s Bikini Top – Kiss-kiss Print – Black, $19.99
Women’s Bikini Bottom – Kiss-kiss Print – Black, $19.99
This polka-dot bikini doesn’t scream Marimekko, but it is sweet meets sporty. I can imagine Taylor Swift rocking it on a jet ski.
The clothes for girls are even better. They have different styles available for girls and toddlers, and given that I’ll have a little girl roaming around shortly, I’m planning on stocking up on the smallest size available, 9M. Here are my faves:
Toddler Girls’ Long-Sleeve Rash Guard Set – Appelsiini Print – Warm, $19.99
Adorable print with lots of sun protection.
Toddler Girls’ Terry Cloth Cover Up – Auringonkukka Print – Warm, $16.99
This sunflower-adorned cover up is too cute.
Toddler Girls’ Tank and Short Set – Paprika Print – Primary, $22.99
This mix of prints is oh so chic.
Toddler Girls’ Dress Set – Kukkatori Print – Blue, $19.99
This dress and bloomers set makes for an easy, breezy baby outfit.
And on to the home and outdoors. Here is where the collection really shines. If you’re looking to upgrade your patio, definitely take a peek.
Oversized Beach Towel – Lokki Print – Primary, $39.99
This oversized beach towel with a classic blue and white print is just right for family beach days.
Beach Towel – Kaivo Print – Blue, $24.99
This bold towel appears way more expensive than it actually is.
Adult Gardening Tool Set 4 Piece – Kukkatori Print – Primary, $19.99
This gardening set would make a lovely hostess gift.
Round Oversized Inflatable 70″ – Albatrossi Print – Primary, $39.99
Kids would love floating on this giant inflatable, and I wouldn’t mind laying out on it while reading magazine.
Lounge Mat – Koppelo & Traktori Print – Black, $64.99
This would be a more comfortable solution to a towel on grass or sand.
Cooler Tote – Koppelo Print – Black, $29.99
Cooler than your average… cooler.
Play Tent 3 Piece – Auringonkukka Print – Warm, $119.99
Pure whimsy, but if you have the spare change, why not splurge on this tent?
HOW TO SHOP
So you’re ready to buy? Create a shopping list of everything you want to purchase and the sizes you need. For clothes, buy the 2 sizes closest to yours, and you can return what doesn’t fit.
Some items are online exclusives, so buying online is the safe bet… if you can stay up to 12 – 2 AM PST, which is when most of Target’s past collections have gone live online. Check social media like crazy for shoppable links and make sure you have your payment and shipping info already saved in your Target profile. Have patience and don’t go too crazy buying stuff.
The riskier alternative is going to the store. There, you’ll face limited selections, pushy women, and potentially long lines. I usually arrive 20 minutes to 1 hour before opening, but it depends on your location and the popularity of the designer. Once the doors open, beeline to home goods, where the splashiest items get snatched quickly, or head to women’s clothing – but walk! Don’t be rude, don’t sweep whole racks of clothes into your cart, and be kind to fellow shoppers. Keep your eyes on your cart at all times. And always try on the clothes because with Target collections, the fit and quality can be all over the place.
Most importantly, have fun! It’s just fashion.
All photos from Target.com.